Retail, under the guardianship of America’s
lackluster jackass accounting clerks masquerading
as business executives, has
devolved from customer-focused selling of
merchandise to a meddlesome
focus on the collection of personal
data via the issuance of affinity
cards.
Amid the greatest offenders are
bookstores, (purchasing bomb
building tomes is protected privacy)
the self-proclaimed defenders of
the First Amendment. Attempting to
purchase a bible to reference
Revelations, one is hounded to register
for the card: “… no one could
buy or sell unless he had the mark,
which is the name of the beast or
the number of his name.”
’Twas the week before Christmas that every
cash-clutching patron of Barnes & Noble was
forced to produce the company’s discount
card or endure a sales pitch. After a 20-minute
line wait, The Edge declared: “Don’t have the
card, don’t want one, just check me out.”
Said the clerk, “My manager requires me to
inform everyone of the benefits of …”
At that point she was talking to the next guy in line. The Edge confirmed that Internet merchants would provide the same items without the hassle. Moreover, state, county and city sales taxes were not added to gift purchases that arrived two days later courtesy of FedEx.
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Retail apparel stores have become the devil’s own playground. To MBA ueber-bosses, sorting merchandise by manufacturer’s brand makes perfect sense. The apparent supposition: most shoppers are more likely to buy the wrong size in order to get the desired brand than would insist on something that fits. Were such not the case, merchandise would be sorted by size as it is on most Websites.
Those whiz kids, facing plummeting same store sales, seem more interested in having clerks selling store credit cards than in allowing an anonymous merchandise purchase.
Irksome indeed is the reality that to purchase soda pop or a bottle of aspirin, most Americans are required to give more information to a part-time college kid clerk than is required to gain access to the voting booth. Contrast this trampling of privacy rights with the “end of the Constitutional world” hysterics resulting from checking a criminal suspect’s proof of legal entry to the country.
This whole affinity card thing arrived in Springfield during the 1980s. At the time, the price for a car wash would be lower if one could document, with a card, a bank account at the same institution at which the car wash had its account. The Edge sought and found another place to lath the Jeep.
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At the recent grand opening of a CVS, minions waited patiently in cash register queues while each was subjected to a Soviet-era inspired credential inspection. The Edge’s status as a card carrier was negative. Thus, informed the clerk, “no discount,” for this lossleader purchase.
Surely by now the basket of items abandoned in favor of finding a store less particular about the pre-registration of those purchasing sodas has been restocked to the shelves.
Local employee-owned Price Cutter will honor both advertised specials and everyday prices to anybody kind enough to fill a basket in one of its stores. Rival Dillon’s requires The Mark of the Beast –a Dillon’s card– to avoid paying an extra ransom for a package of hamburger meat.
Farewell to CVS, Macy’s, Borders, Dillon’s, et. al. The Edge will carry a deck of wallet cards no longer! Here’s praying that all such retailers quickly discover their end of times: “And the devil that deceived them was cast into the lake of fire and brimstone, where the beast and the false prophet are.”
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